Who we are
Sophie Bartho: entrepreneur and brand expert
Sophie’s passion is authentic communications. She has spent her career exploring, designing and distilling the Brandswell methodology to help organisations discover their authentic brand and build brand trust.
Sophie developed her brand expertise working in the design, advertising and marketing industry where she built and ran her own agency for 17 years. During this time she helped build some of the world’s greatest brands (Coca-Cola, Campbells, Arnott’s, Johnnie Walker, Baileys), some of the world’s largest marketers (Unilever, Allied Domecq, SC Johnson, Nestlé) and some of the world’s largest corporations (Westpac, AMP Capital, ANZ).
Sophie’s experience and passion has lead her in a continuous pursuit for brand excellence. Brand excellence is where a brand consistently delivers. Sophie loves the simplicity, and complexity of this powerful truth.
In 2008 Sophie closed her original agency to pursue her passion of effecting positive change through simple, effective and affordable brand strategies.
Sophie works with a team of personally selected brand and marketing experts.
