Prove it!
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"The process was excellent from start to finish, the best indication of that being that we finished so well. It ensured all stakeholders "owned" the outcomes. Everyone is extremely proud of our new NeuRA brand." |
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“Like many other service businesses we had difficulty identifying what our true brand power was. Sophie and her Brandswell team were able to help demystify this process by working very closely with us and harnessing the true value of our brand. Piece by piece we developed a total brand picture that echoed the values core to our business. We are proud to show off our brand, our logo and our new brand promise because it truly is a reflection of who we are as a growing, dynamic, committed and empowered organisation. We thank Sophie and her team for nurturing, developing and bringing together these essential ingredients that have enabled us to develop a brand that is both rational and emotional. Sophie’s commitment to working with us has truly added value to our business which is at the forefront of our discussions with our customers, employees and business partners. We are proud to recommend Sophie to you and believe going on the journey with Brandswell will prove fruitful, inspiring and brand enhancing.” Robert Migliore, Managing Director, Actevate |
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“The use of Brandswell’s brand strategy process allowed extensive stakeholder consultation to be distilled. This synthesis provided by the methodology logically and coherently mirrored the organization and its key characteristics. The elegance of this relatively simple and straightforward process was that it allowed clarity and a sense of purpose to be extracted from confusion and individual opinion. The result was that the Board and management accepted the recommended new name, tagline and icon from Brandswell and the organization has now successfully rebranded. The strategy was clearly explained at outset and the project implementation followed the methodology. We achieved consensus and a decision on a new name and identity after years of thinking about the issue and months of debate and indecision. This demonstrates that this is a proven methodology with the capacity to quickly and simply deliver the desired outcome. What more can you ask for? You only get to do this once, and it has to be right. For this reason, working on the problem ourselves lacked the leadership and insight needed in this critical process. Brandswell provided the structure and methodology that assisted us in making the correct decision.”
Professor Peter R Schofield, PhD DSc , Executive Director and CEO, Neuroscience Research Australia |
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“Sophie’s ability to understand the complexities of our organisation and her skills in engaging all stakeholders were outstanding. The feedback we have received has been immensely positive and I am pleased to say that we have already achieved much more than a new logo. Our staff have embraced the new brand and have a reinvigorated approach to their work. Enquiries about our services have increased and I have had a number of approaches for individual and organisations, including government agencies, indicating their interest in working with us. This journey has changed the culture of our organisation.” Jann Kingston, CEO, Royal Far West |
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“Brandswell not only created new branding for The Leading Edge that really represents the value proposition of our brand, but also helped ensure it was effectively rolled out across all our marketing and communication collateral. We are delighted with the result.” Derek Leddie, CEO, The Leading Edge |
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“We valued the robust and thorough process Brandswell put us through as it enabled a detailed understanding of our business and actually clarified how we saw and positioned ourselves. Their approach is heavily consultative. We found the team to be heavily pragmatic, professional, appropriately challenging and very clear on creative direction. We have enjoyed working with a team who has an excellent corporate memory of who we are and what we need.” Marty Nicholas, Prinicipal, Blackdot Consulting |
| “The branding, creative input, program and budget set out in the Leasing and Marketing Masterplan have served us very well. We have a platform and strategy which delivers a set of effective tools and which allows us to respond to changes in our focus and environment.” Stephen Treacey, Director, Mirramon |
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“The response to the new name has been overwhelming due to its cut through and clarity. Brandswell went beyond the brief and our expectations by pushing the Directors to really think about the business and challenge our positioning. Brandswell were able to convince us to adopt the name and associated strategy which has created real stand out from our competitors and relevance to the business. The name educated our clients to think about our full service offering, an extremely valuable outcome. We are delighted with Brandswell’s service, creative and strategic initiatives, and the business results have been outstanding.”
Allan McKeown, CEO, Prosperity Advisers |
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"IAG worked with Brandswell on a range of complex work. They provided innovative, original and usable design concepts within short deadlines and at all times they were unfailingly professional. They listened to our brief, worked closely with us, provided practical solutions to all challenges and their work has been very well received both within our company and externally.”
Carey Badco, Head of Community and Sponsorship, Insurance Australia Group |
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“I can state in no uncertain terms the whole Board was delighted with the efforts, contribution and results achieved by you and your firm.”
Alex Raymond, Director, Australian National Couriers |
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“Like many small businesses, we really had no coherent brand or brand strategy. We went to Brandswell for some feedback on our proposed name change. In their professionalism and honesty they challenged us on the rationale and business objectives behind the name change and led us through a fun and collaborative process of discovery. As a result, our business has a clear and unified brand strategy, new name that holds meaning and momentum, and most importantly, engagement from our people - all of which is in alignment with our business plan.”
Dr Ian Katz, CEO, Southern Sun Skin Cancer Clinics |
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“The Corporate brand review allowed McPherson’s to define (re-define) itself for the future. As Managing Director, the review process has enabled me to communicate a fresh mission and vision to internal and external stakeholders, as well as embark on a process of cultural improvement across the organisation through increased communication. The Corporate brand strategy has provided the Company with a platform for both change and growth. The Brandswell team was great to work with, and managed to explore the issues within the business without causing any disruption. As an outsider to the business, Brandswell was able to solicit ‘unsanitised’ feedback from all internal and external stakeholder groups, such as customers, employees and shareholders.” Paul Maguire, Managing Director, McPhersons Consumer Products |