How we do it
We take the internal stakeholders, including the individual employees, through a simple, fun and creative exercise to understand their individual personal brand.
Then we take the internal and external stakeholders through a similar process to reveal and define the external brand, the corporate brand.
The process reveals what is real and perceived, tangible and intangible, rational and emotive. It leaves no stakeholder out of the process because all stakeholders create (or destroy) a brand. Alignment of the internal brand and the external brand delivers brand value, because the organisation’s foundation is their core values.